Watch: John McGovern Discusses the Future of Events at the 2022 FIPP World Media Congress

Future of events
We are now in the third year of a pandemic with the world slowly adapting after two years of strict restrictions. During and post this period, event companies have had to reinvent themselves trying approaches from virtual to in-person to hybrid – with varying results. In the 18 months prior to Covid, the events industry saw significant interest on the part of the private equity community. But what’s the story now?  John will cover what those investors saw in those businesses prior, how they fared during Covid, and what they now see in those businesses, including how investors approach valuations for events businesses in a post-Covid world.