How One Trade Show Company Keeps Buyers & Sellers Connected All Year Long

Session: SaaS B2B E-Commerce as an acquisition for Media, Events & Information Services Companies

11:55 a.m. – 12:15 pm – Friday, February 24th

The fundamental business model for trade shows and conferences is connecting buyers and sellers, but often the connection stops when the show ends.  In this session, hear how Emerald Expositions sought to extend the connections with the acquisition of a subscription-based B2B e-commerce platform and how it’s worked since the transaction.

A special registration discount code to our valued customers is provided to you below.


BIMSFRIEND2 (Non-Members)

Session Speakers:

John McGovern, CEO & Owner of Grimes, McGovern & Associates, and Sponsor of BIMS will discuss the impact and challenges of integrating an actual “transaction marketplace” into an events company with Rafael Hines, SVP, GM Emerald.


Event site:




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