Meeting Planners International acquires Conference and Digital business Plan Your Meetings
Global meeting and event industry association Meeting Professionals International (MPI) significantly expanded its reach by purchasing the assets of Plan Your Meetings, the educational and networking platform for corporate meeting and event planners, MPI announced Tuesday.
Based in Atlanta, Plan Your Meetings produces an annual planning guide as well as live educational and networking events throughout the U.S. for its audience of 90,000 “non-traditional” planners, professionals such as executive assistants who may not be full-time meeting coordinators, but whose job duties include setting and planning meetings.
The acquisition is intended to help merge that audience with MPI’s membership of 18,500 mid-career or senior-level meeting professionals, as well as increase the brand visibility of MPI’s member suppliers, sales partners and sponsors among this hard-to-reach segment of the meeting industry.
“The nontitled, DIY planner is responsible for the majority of the meetings planned in corporate America,” says Tom Casey, PYM founder, in an official release. “For 20 years, we’ve nurtured and developed this important niche, providing them with top-notch education and networking opportunities. Marrying PYM’s community to MPI fulfills our big, audacious goal to unite the meetings industry and make it better.”
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