Podcasting Business in Technology Topics

Industry: Podcasting Business in Technology Topics

A highly targeted podcasting platform that delivers exclusive custom content to its devoted network of subscribed IT professionals. Through a mix of nine distinct podcasting brands, the company helps sponsoring customers build brand awareness and generate direct connections and sales with the loyal audience. Since inception, the company has achieved over 31,000,000 total episode downloads.

Audience: Over 100,000 IT professionals spread out across the globe engaged with the podcast platform in 2022. The audience is reached via a mix of daily and weekly shows that range in education and news content. The company produces a mix of nine different podcasts that appeal to various segments of their audience. The audience being targeted by sponsors has a Total Addressable Market between $200 Billion and $500 Billion.

Competitive Positioning: A unique content strategy provides professional development, market awareness, analysis and perspectives that support not only their work needs but also personal goals. This creates long term engagement and a sense of partnership. Additionally, the company is seen as a trusted advisor providing analysis, perspectives and viewpoints that support their professional skills. Further, the audience have suffered through decades of IT marketing and become skilled in avoiding ‘lead gen’, outreach and cold calls. Conversely, The Company is entrusted with time and attention.

Type of Revenue Generated: All revenue is generated from Sponsorship.

Analytics: Built using industry leading technology – the company uses Blubrry, RSS Feeds and other high-tech enabled platforms.
Subscribers: Over 100,000 Subscribed IT professionals spanning across the IT Infrastructure segment. This audience is generally looking for professional development, career vision, product strategy and market information.

Advertisers/Customers: These are leading suppliers of IT Infrastructure Technology and include brands like Intel, Cisco Systems, Broadcom, VMware and Akamai, to name a few. The company has a current sponsor retention rate exceeding 90%.

Ownership: The company is privately held, 100% owned by the two Founders. They have not raised any outside capital.

Financial Picture: Over 40% Adjusted EBITDA Margin with Sales Exceeding $1.5mil.

NDA REQUEST/EMAIL: Jeff Gruenhut at [email protected] or call (404) 849-4156