Highly Targeted Sports Content Platform

Industry:

Consumer facing content platform targeting a highly engaged audience in a coveted sports niche. The 15-year-old digital business reaches its audience via newsletters and their website platform. Most revenue is generated via advertising or sponsorship although a new Paid Subscription business that focuses on a sought-after audience has been launched. To differentiate itself, the Company has proudly brought together the most award-winning and experienced journalists, who themselves are mostly avid participants in this sports vertical. The Company provides its readers fresh, unique and targeted content twice weekly – one Domestically and another Internationally. As a result of the engaged audience, the Company boasts an impressive lineup of Advertisers and Sponsors that has averaged over 80% retention over the last 4 years.

REVENUE BREAKDOWN

The business drives 90+% of its revenue through Advertising and Sponsorships, although a new Paid Subscription service is expected to grow significantly over the next several years.

MARKET

Consumer facing with highly coveted audience in a particular sports vertical which includes over 200,000 OPT-IN subscribers globally. The audience has a Median household income of $159,000 and nearly $2.5mil Net Worth.

Publication Subscribers:Globally, the database of subscribers is over 1,000,000.

Advertisers: The leading consumer facing brands, both endemic and non-endemic that sell products and services to this audience.

OWNERSHIP & BUYER FIT

Fit with Buyer–Can con tinue to be run as a stand-alone digital media business, can be added to an existing group, or can be used as a platform to launch additional products that would utilize a similar platform.

The Owner – Entrepreneur that started the business in 2000. He has a distinguished background in and around the industry and is looking to find a home for the business for its next chapter. The Owner is open to an acquisition that includes him transitioning over during a pre-set amount of time.

FINANCIAL SUMMARY

Consistent and reliable annual revenue with significant advertiser retention. 2024 EBITDA Projected at 15%, and 2025 expected to grow 10-15% as Paid Subscription business gains traction.

REQUEST FOR NDA: Contact Jeff Gruenhut at 404-849-4156 or  [email protected]