Global Lubricants Industry Media & Data Subscription Business

Industry: Global Lubricant

TYPE: Acquisition

Lubricant Industry Media & Data Subscription Business

Overview: Profitable global B2B media/data paid subscription business serving lubricant, grease, base oil, additives and related markets with high margin digital offerings such as magazine (print/digital), newsletters, data products, reports, guides, webinars and podcasts. The business is succeeding in converting controlled circulation to paid subscription model, with exponential growth in subscription income since 2019.

Customer Profile: Clients include global energy giants. Over 1000 individual and 2300 corporate subscribers. Job roles include senior executives, sales/marketing, procurement, plant & fleet maintenance, R&D, engineering, educators. Client industries are base oil, additives and finished lubricants with peripheral markets such as equipment, distribution, software, consulting and non-profits. Half of clients are US-based, with remaining spread across Europe, Asia, Australia.

Competitive Positioning: Influential voice in the industry for over 25 years and counts global companies among repeat customers. The company has no look-alike competitor, specifically in paid subscriptions. The business is well-positioned to grow corporate subscriptions and take advantage of emerging applications of lubricants in electric vehicles, technology and renewable power.

Type of Revenue Generated: The Company produces several consistent types of revenue. These include:
Subscription
Advertising
Data Products
Custom Content

Ownership: The Company is a Subchapter S Corporation with 3 owners.

Financial Picture: Revenue is rebounding after the pandemic, with subscription income almost 80 times higher and a tripling of data products income since 2019. Strong repeat clients and low customer concentration.

NDA REQUEST/EMAIL: John McGovern at (917) 881-6563 or [email protected]