Grimes, McGovern & Associates represented IMR Inc. Acquired by Endeavor Business Media

Endeavor Business Media Announces the Acquisition of IMR Inc.

NASHVILLE, TN//May 10, 2023 – Endeavor Business Media announces the acquisition of IMR Inc., a full-service automotive market research firm and leading provider of comprehensive insights and analysis. Through time-tested methodologies and approach to research, IMR Inc. provides the intelligence necessary for expert-level understanding of the market forces that shape customer decisions.

“We are pleased to welcome IMR Inc. to Endeavor Business Media and are confident that their market research capabilities will highly complement our Business Intelligence division, as well as our Commercial Vehicle and Vehicle Repair markets,” said Chris Ferrell, CEO of Endeavor Business Media. “IMR will be invaluable in expanding our ability to provide expert analysis, analytics and insights to our customers so that they can make more successful, informed business decisions.”

Published in various industry association status reports and factbooks as well as in many trade magazines, IMR is known throughout the industry for curating thoughtful, compelling and actionable insights that companies can use to make informed decisions about various marketplaces, brands, and products. Just a sample of IMR’s custom research capabilities include path-to-purchase/shopper insights, segmentation and growth opportunities, brand health, brand attitude & usage, customer experience and satisfaction, competitive positioning and merchandising/POS evaluation.

“For more than 45 years, our team has used our industry-leading data and methodologies to help customers gain a deep understanding of industry trends to build their business intelligence to promote future growth,” said Bill Thompson, CEO of IMR. “In joining the Endeavor Business Media family, our customers can expect even more robust offerings and innovative platforms to help them create ways to drive their businesses forward.”

M&A Advisory Services for IMR were exclusively provided by Jeff Gruenhut, Senior Vice President, Grimes, McGovern & Associates

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Endeavor Business Media

Headquartered in Nashville, Tennessee, Endeavor Business Media was formed in 2017 to acquire and operate business media brands, events, and marketing solutions. Today the company is one of the largest B2B Media companies in the US, with more than 700 employees, 9,000 customers, and a database of over 10 million business professionals. The company serves business professionals and marketers in key business sectors such as aviation, buildings, construction, dental, electronics, energy, healthcare, manufacturing, networking systems, public safety, transportation, and water. The company has offices in Nashville, TN; Tulsa, OK; Nashua, NH; Birmingham, AL; Sarasota, FL; Skokie, IL; Fort Atkinson, WI; Houston, TX; Independence, OH; Fort Collins, CO, and Overland Park, KS. To learn more, visit

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