Grimes, McGovern & Associates’ (Global Media, Events Group) represented In Business, a “leading print and digital publication” in the sale of their assets to Woodward Communications, Inc

Public Release date/time:  3 PM CST, Tuesday, October 4, 2022 Contacts:

Bill Haight, President 
Magna Publications, Inc.
2718 Dryden Dr.
Madison, WI 
[email protected]  
Tom Woodward, CEO/President
Woodward Communications, Inc.
801 Bluff Street
Dubuque, IA
[email protected]

In Business acquired by Woodward Communications, Inc. Magna Publications, Inc. announced today that it has sold In Business, which comprises of In Business’ print and digital publications as well as its associated events, to Woodward Communications, Inc., based in Dubuque, IA. 

Bill Haight, President of Magna Publications said, “I’m very proud of what the In Business team has done with the magazine since we acquired it over 30 years ago. Now, I feel that it is in good hands with Woodward, which brings new resources and expertise to this premiere Madison business resource.”

Tom Woodward, CEO/President of WCI, and Ellen Cameron, In Business Associate Publisher, will provide overall leadership and management of In Business, while it seeks out a new publisher.  All of In Business’ employees will continue with the business. 

“We’re very excited about this opportunity as it aligns well with our strategy and purpose of providing quality local content and services that support and grow strong communities,” Woodward said.  “Bill and the In Business team have done an outstanding job of servicing the greater Madison area business community and our core strategy and values align very well, which were important aspects of putting together this opportunity.”

WCI also announced today it acquired Insight Publications, LLC, based in Appleton, WI.

Insight Publications was founded in 2007 by business partners Brian Rasmussen and Margaret LeBrun.  Rasmussen became the sole owner of Insight Publications in 2018.

Rasmussen will continue in his current role as Publisher, providing overall leadership and management of Insight’s products and services.  Additionally, all of Insight Publication’s employees will continue with the business.

Insight Publications products include Insight on Business and Insight on Manufacturing, which serve an 18-county region in Northeast Wisconsin.  Insight on Business reaches over 40,000 business decision leaders monthly and over 6,000 weekly via its e-newsletter.  Insight on Manufacturing reaches over 6,400 manufacturing decision-makers every other month and over 1,500 monthly via its e-newsletter.

Insight’s events include: Invite Executive Networking; Manufacturing First Expo & Conference, InDevelopment; Women of Influence; Mergers and Acquisition Symposium; and the Insight Open Golf Event.

“While In Business and Insight will continue to operate as two distinct teams and maintain their respective products and brands, this does create a great opportunity to further grow and enhance our ability to inform and educate our readers, recognize outstanding businesses and their leaders as well as provide powerful and effective print, digital and event marketing and advertising solutions to these business communities,” Woodward said.


In Business Its primary print and digital publications include In Business (magazine) and, which serves the greater Madison, WI area.  In Business (magazine) reaches over 15,000 business decision leaders monthly and over 6,000 weekly via its e-newsletter.  In Business events include:  IB Expo & Conference; Executive of the Year Awards; Exec Connect; 40 Under 40; 40 Under 40 Reunion; Commercial Design Awards; Dane County Small Business Awards; and Icons of Business.

Woodward Communications, Inc.  WCI is based in Dubuque, IA and owns and operates community media businesses, including: print and digital community newspapers; radio; lifestyle publications; events; business-to-business publications; custom publishing, and commercial printing.  WCI is a locally owned and operated employee-owned company.

Advisory services for In Business were exclusively provided by Tim Smith of Grimes, McGovern & Associates.

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