GMA CEO John McGovern to moderate session at BIMS 2026: The Symbiotic Relationship Between Media & Events

GMA Owner & CEO John McGovern is moderating the session ‘The Symbiotic Relationship Between Media and Events’ at The SIIA Business & Media Summit (BIMS) 2026 at Ritz Carlton, New Orleans. The session will  take place at 2 pm on February 2, 2026. See you there!

Agenda

The Symbiotic Relationship Between Media and Events (February 2nd 2026, Day 1, 2.00 PM)

Research shows a mutually supportive correlation between events and media, particularly print. The one is a source of marketing and year-round engagement, the other is when engagement becomes activation. Here’s how to maximize the benefit. You’ll learn:

• Why a 365-day periodical is the ideal engagement driver for an annual event.
• How media content amplifies event content.
• How to grow revenue through integrated sponsor/advertiser campaigns.
• Messaging to complement your events before, during and after them.

Moderator:
John McGovern, CEO and Owner, Grimes, McGovern & Associates

Speakers:

Jim Keefe, Executive Vice President and Group Publisher, GIE Media

Jake Volcsko, Vice President of Integrated Media, SME

Melody Brown, Senior Vice President, Content and Editorial, Emerald