EVENTS: AM&P Network Summit – New York
Industry Insight: Getting Closer to the Transaction
POSTPONED TO FURTHER NOTICE: April 26-27, 2022 | New York Marriott Marquis
Meet the Top Dealmakers in B2B at Executive Summit
The B2B information and events industry has been connecting buyers and sellers for decades. The challenge has always been about transforming that “connection” beyond selling content, advertising, booths and sponsorships. In late 2020, Emerald (EEX), then a predominately tradeshow and media company, bought B2B Ecommerce SaaS company PlumRiver LLC, which streamlines the wholesale buying process for both brands and retail buyers, creating a digital year-round transactional platform for use by Emerald’s customers.
The acquisition accelerated Emerald’s strategy to provide 365-day-per-year engagement for its customer base regardless of location by significantly expanding its digital commerce capabilities and providing its customers with robust transactional functionality.
Join me at @siia AM&P Network’s Executive Summit April 26-27 in person! Hear from industry leaders and get executive-level information about the business media industry!
John McGovern, CEO/Owner Grimes, McGovern & Associates
Brian Field, COO, Emerald X
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